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frontier

Living and Working on the Frontier, Part 2

March 16, 2011 by Shelli

In 1994, we founded a business in Wyoming called Yellowstone Journal Corporation. For 15 years we innovated and expanded. It was hard work. It was never easy. Yet it was extremely fulfilling — similar to climbing a mountain. It’s almost all work, but the rewards at the top are worth it. We sold the business to Active Interest Media, the publisher of Backpacker Magazine, Yoga Journal, Climbing, American Cowboy, and other niche magazines, in September 2008.

Now, I’m starting up a new mountain, developing a new business. Here’s that part of the story (Part 2, published in Wyoming Entrepreneur.)

(And, if interested, here is Part 1).

Filed Under: Family, Frontier Life, Life and Leadership, Marketing, Media, Technology, Travel & Tourism Tagged With: business, business owner, entrepreneur, frontier, self employed, wyoming business

Living and Working on the Frontier

March 12, 2011 by Shelli

I started and operated a business on the frontier of Wyoming for 15 years. It was hard work – similar to exploring the frontier. It was a journey of discovery and promise that at times was harsh and full of hazards. It was epic.

Click here: Part One, published in Wyoming Entrepreneur.

Filed Under: Family, Fitness, Frontier Life, Life and Leadership, Marketing, Media, Technology Tagged With: business, frontier, self employed, wyoming entrepreneur

Meet My Mobile Office by the River

October 22, 2010 by Shelli

So, I was working on a new office space. It was to be a rustic cabin by the river. Well, my town of Lander, WY, including some river frontage on my parents’ property, on which said cabin sat, flooded in June. The cabin went down river, literally.

Getting ready to enter my office for a productive morning of work.

So, as a Plan B, my husband, Jerry, found a 1973 Sportscoach RV. It’s old, but it has character. It could be the ugliest vessel ever seen. But beauty is on the inside, remember. And besides, it came complete with a ceramic trout bolted to one of the walls.

I love it. Jerry and his dad, Harlan, installed a whiteboard wall panel for me (I love writing on whiteboards), as well as some reclaimed pine plank flooring and a customized desk. It has a toasty propane furnace to keep me warm on cool mornings, a stove, fridge and microwave, and the all-important Wireless connection.

My mobile office comes with complete amenities, including a bathroom, stove, fridge, microwave, toasty furnace, wireless and good views.

Most of all it has atmosphere. Nestled in big trees, on the bank of the Middle Fork of the Popo Agie River and with views of Table Mountain, the office is an inspiring place from which to (try to) work.

My coworkers are deer, Canada geese and sage grouse. There aren’t any people nearby, but that’s okay. That’s why I have Facebook.

Sitting in the "Driver's Seat" getting some work done.

My mobile office by the river is sometimes referred to “cousin eddy rv mobile office.” If you’ve seen National Lampoon’s Christmas Vacation you’ll understand why. And, our family sometimes refers to the office as The Downgrade. Heck, it cost only $2,000 (it’s bought and paid for) and costs only $60/year to insure.

At first we jokingly also called it the “HaveMediaMayTravel” because, well, we weren’t sure it would travel. But with only 56,000 miles on it, it not only starts up, it travels. In other words, it’s “Adventure-Ready,” which is important for a travel blogger.

I can say, with 100% certainty, that this little office of mine is in fact not The Downgrade, but a significant Upgrade.

NOTE: What’s super duper cool is Inc Magazine recently included it as one of the “world’s coolest offices” for indoor/outdoor space. Check it out! (It’s number 4)

Thanks to my husband, Jerry, for finding this gem, and for the work he and his dad, Harlan, did to make it extra special. Thanks to my parents for allowing it to take up space on their land (probably bringing property values down!), to Trey Warren, for giving us some surplus pine flooring for it, and to Mike Lilygren, for getting the furnace running.

Filed Under: Family, Frontier Life, Marketing, Media, Technology Tagged With: coolest office, frontier, mobile office, rv, work space

If You Seek Fulfillment as well as a Paycheck, Look No Further than This Job Post

December 10, 2009 by Shelli

Hi. I'm Shelli Johnson and I live on the frontier of Wyoming.
Hi. I'm Shelli Johnson and I live on the frontier of Wyoming.

I live on the frontier of Wyoming. I love this state because of its natural beauty, ruggedness, big open spaces, wild animals, its authentic Western heritage, and the fact there are only 530,000 of us lucky enough to live here. It’s lonely, and I like it that way.

The following is an actual job opening that I read on our local Landertalk email listserve a while back. I love it. It describes so many of the hard-working people who are my neighbors and friends. And regardless of the monetary compensation for performing the listed duties, I have a feeling — a pretty certain one — that the individual who fits this position will be compensated well. For the compensation — shall we call it, fulfillment — received for doing hard work on the frontier does not only come in the form of monetary currency.

This job posting was written by local ranch owner/operator Nannette Slingerland, who gave me permission to publish it.

I am looking for an amazing person who is honest, considerate and excited to be a jack-of-all-trades:  Someone to fix fence, make a gate that opens without always buying a new powder river one, repair old barns and sheds in a manner in keeping with their character, understand how water flows through a ditch and across a meadow;

Red Canyon Ranch, photographed by Scott Copeland.
Red Canyon Ranch, photographed by Scott Copeland.

run a tractor or a skid steer, chain saw, shovel, backhoe, four-wheeler; how to look under the hood to see if there is oil, battery, radiator and wires or if there is air in the tires; someone who just likes being busy and doesn’t mind working alone; someone with common sense and the sense to work safely; someone who understands that all life on a ranch is not depicted in a Marlboro commercial;

someone who likes working in an environment that takes pride in maintaining room at the table for everything that calls the ranch home, such as beaver, cougar, bear, red angus cattle, eagles, blue herons, churro sheep, trout, ancient cottonwoods, sage, willow and cedar, mule deer, coyotes, dung beetles, hummingbirds, and pigmy owls along with an assortment of chickens, ducks, turkeys, peafowl, snakes, voles, and an old apple orchard that desperately needs a bit ( an understatement) of pruning so we can make cider again and endless apple pies.

I am looking for a magic person who is as patient with an old cow that can’t see the wide-open gate right in front of her as they are with the pick-up that decided not to start this morning of all mornings; and who appreciates animals as well as himself and his tools; a person that doesn’t mind an occasional day in the saddle.  (Pay and benefits are negotiable for the right person.)

(Thanks to my friend, Scott Copeland, for use of his Red Canyon photo.)

Click HERE for my last Frontier-Related blog post.

Filed Under: Frontier Life Tagged With: cowboy, frontier, help wanted, ranch life, rancher

Sometimes You Can’t Get the Girl out of the Frontier

October 18, 2009 by Shelli

On a hike in my backyard, Wyoming's Wind River Range.
On a hike in my backyard, Wyoming's Wind River Range.

I travel quite a bit to attend and present at various tourism-related conferences throughout the country.

The headline for this comes from a saying I like to use in my tourism conference presentation introductions: “You can take the frontier out of the girl but (often) you can’t take the girl out of the frontier.”

I love living in Wyoming. Wyoming is largely considered frontier. In fact, the U. S. Census Bureau classifies much of our state as not even rural, instead calling it “frontier.”

We rank 50th out of 50 states for population. Only about 530,000 people are lucky enough to call Wyoming home.

Our state is full of big, wide open, seemingly empty spaces. When we think about population density, there are only 5 people per square mile here. You could say it’s a little lonely here.

This is probably the most common scene experienced by people traveling in a car in Wyoming. (Photo by Florian Herrmann)
This is probably the most common scene experienced by people traveling in a car in Wyoming. (Photo by Florian Herrmann)

There are more animals than people here. For example, there are approximately 600,000 pronghorn (antelope). When you add in all the wild animals, we humans are outnumbered about 2-to-1. When you add in farm and ranch animals, we’re outnumbered 3-to-1. So Wyoming is not only a lonely place, it’s a wild place.

Typical scene in towns like Jeffrey City. (Photo by Florian Herrmann)
Typical scene in towns like Jeffrey City. (Photo by Florian Herrmann)

Frontier means “a region at the edge of a settled area.” Frederick Jackson Turner, an American historian in the early 20th Century, is best known for his essay called “the significance of the frontier,” which among other things, said that “when pioneers moved into the frontier zone they were changed significantly by the encounter.” In 1893, Turner argued that unlimited free land offered the psychological sense of unlimited opportunity, which in turn had many consequences, such as optimism and future orientation.

I love this because I like to think it describes most of the people I know who live in Wyoming. We’re an optimistic bunch and I think it’s largely because we live in a landscape that provides a wide variety of unhindered and striking views, whether we’re looking at snow-covered, glaciated granite mountains, valleys, meadows, buttes, sagebrush-covered hills, a desert, a prairie, or a herd of pronghorn.

I view my parents’ decision to move us from Iowa to Wyoming when I was just 3 years old as one of the greatest gifts they’ve given me. I love Wyoming. So much so that after leaving to college and living/working in other states for eight years, my husband and I chose to return to Wyoming in 1995, where we’ve been ever since and where we hope to always remain.

But for all its wonderful aspects, getting out of the frontier can be difficult. Recently, I was trying to fly out of Wyoming for a trip to the Olympic Peninsula in Washington State, where I was invited to be a keynote presenter at a tourism conference. I had planned my departure so that I would have a couple of days to explore the region before the conference.

I’m the mother of three young boys, so I don’t like to travel very often and not for very long periods of time when I do. I booked the 6 am flight out of Riverton to make connection in Denver, to save me the 5.5 hours it takes to drive to Denver, or the 4.5 hours it takes to drive to Salt Lake City.

Me, at a lake in our Wind River Range, during a dreamier occasion.
Me, at a lake in our Wind River Range, during a dreamier occasion.

So Monday, Oct. 12, I arrive at Riverton airport at 5 a. m. First thing I notice is there’s no plane waiting outside. I’ve traveled enough to know this is not good news. Typically the plane rests in Riverton after carting passengers from Denver on the evening flight into Riverton. Still, I check in and nothing is said about the flight not being on schedule. However, I was asked if I’d be willing to take travel credits in exchange for a later flight because the flight had been “downgraded from 24 to 18 passengers.”

I say, no, I can’t do that. This is a big trip, one that I planned 3 months ago, and besides, I had to make it to a keynote presentation I was giving at a conference.

Typically for the 6 am flight, we go through security around 5:30 am. But it’s now 6:15 am and there’s still no plane there and the security gates are closed and unmanned. There are about 20 of us just sitting or wandering around.

By 6:30 a.m., I’m anxious. My connection in Denver to fly to Seattle is tight. I had scheduled a flight that allowed me about one hour in Denver. At this point, my flight in Denver is to be boarding in about an hour and a half. This Riverton-to-Denver flight, if I ever get on it, is about 1 hour and 15 minutes. It’s glaringly obvious my trip is off to an awful start, probably an altogether non-starter.

The Riverton Airport. It's a really nice airport with a local Wyoming touch.
The Riverton Airport. It's a really nice airport with a local Wyoming touch.

I go to the ticketing counter and ask, “So are we going to be flying out soon? Is there a plane coming?” To which the friendly attendant says “I don’t know. We don’t have any information right now.”

At this point I size up my surroundings and come to a realization. You can tell the locals from the visitors. The visitors are the ones who act like, and believe, they’re going somewhere this morning.

The locals, on the other hand, are reading books like “When Bad Things Happen to Good People.” Some of them have even kept their motors running in the parking lot on this 20-degree morning. After chit chatting a little, I learn from a couple of locals with tickets for this morning’s early flight who fly often that “this flight only goes about 50% of the time.” Hmmm. This stinks, I think to myself.

I also see Father Bob Cook, President of Wyoming Catholic College, based in my town of Lander. I go up to him, and I ask how he’s doing. We both decide to pray to St. Jude, “the patron saint of hopeless causes” – or, the “Miraculous Saint.”

Turns out there are no later flights that will put me in Denver in time to make a connecting flight to Seattle that has availability. So, I take my chances and move my itinerary to the same time tomorrow. Things must work out, as my conference is the day after and I have to be there. I go home and will try this all over again, starting with another wakeup call tomorrow at 3:15 am. Grrr.

Many Wyoming people have horror stories that probably are more spectacular than my example here. For instance, one time two of my colleagues got out of Denver very, very late and behind schedule on their flight into Riverton following a conference. They said when the plane finally did land in Riverton, it was 1 am and the doors were locked and no one was working at the Riverton airport! Someone had to be called and awakened to come and open up the airport for the late passengers.

Awesome. 24 hours later, this sight is the first good indicator my chances of getting out of Wyoming are looking good.
Awesome. 24 hours later, this sight is the first good indicator my chances of getting out of Wyoming are looking good.

But, back to my story. Thankfully, all worked out beautifully for me to get out of the frontier the next day. But, as Rita Faruki, from The Nature Conservancy, so aptly stated, she felt like Bill Murray in the movie, Groundhog Day, doomed to repeat the day over again. (I didn’t even unload my suitcase from my car into the house, and I wore the same outfit to the airport when I tried again, successfully, to fly out Tuesday.)

I should mention that I don’t have a problem flying on small planes. In fact, I prefer them to the big jets. I just wish they’d show up more often.

Also, even if they only show up 50% of the time, my experience is that they’ve gotten me to my destination safely 100% of the time.

And, often I’m flying with friends or neighbors – there is always at least someone I know on my flight. Heck, I even went to school with one of the pilots, who is so much younger than my 41 years that it seems impossible he can be flying jets. (Where’s his “Bob the Builder” backpack, I think, and then remember he’s probably a good 38 years old by now).

Plus, when we’re taxiing out to the runway in Riverton, we’re ALWAYS “#1 for departure,” which is also pretty cool.

And probably the biggest thing I’ll add is it truly is a miracle that I can live out on the frontier, literally, and yet I have scheduled (albeit not super reliable) air service just 25 miles away. When things go right, I can leave Lander, WY, in the morning and be getting my toes wet in the ocean by early afternoon.

It's great to not have people stuffed in next to me on either side. (Photo taken by Rev. Bob Cook)
It's great to not have people stuffed in next to me on either side. (Photo taken by Rev. Bob Cook)

Would I trade living on the frontier of Wyoming for a city that has a big airport and provides reliable flights? Nope. Not a chance.

If this is the cost of living on the frontier, I’ll gladly pay it.

Thanks to my dad, Bill Sniffin, and Ernie Over, who provided some of the information about Wyoming being classified as a frontier and how we’re so outnumbered by animals here. These are two of Wyoming’s biggest boosters and they love Wyoming as much as I do.

Filed Under: Frontier Life, Technology, Travel & Tourism Tagged With: airlines, airport, delay, frontier, transportation, travel, wyoming

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About Shelli

Hi. My name is Shelli Johnson. I live on the frontier in Lander, Wyoming. I’m a wife, a mother, an entrepreneur, certified life/leadership coach, wellness coach, keynote presenter and inspired speaker, leadership development facilitator, personal development strategist, writer and adventure guide. This blog mostly includes stories about adventures and travel, but other passions are reading/books, technology, fitness, nutrition, and national parks, so you’ll find a wide range of articles here. I am founder of Yellowstone Journal and YellowstonePark.com, and NationalParkTrips.com, which was my first business. My current company, Epic Life Inc., is in its 7th year, and going gangbusters. If you’re interested in learning more about my current work, I hope you’ll jump over there and learn more about that. I have a more personal blog, more directly related to life and living and leadership, at YourEpicLife.com/blog. I’d love it if you’d also check out that collection of my writings. Thank you for stopping by! Finally, if you’d like to connect with me directly, please email me if you’d like to connect.

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