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A blog about outdoor adventure, family travel, national parks, media, technology, marketing, fitness and me.

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skype

Take a Deep Breath.

April 29, 2009 by Shelli

I LOVE Skype.

I love it for the same reasons everyone else does.

For free, I can call friends and family and colleagues, regardless of their location. Even if I’m talking to someone in Germany, the quality is so good it’s as if we’re at the same table having our chat. If you have iSight or some other web cam connected it’s even more optimal and real.

But most of the all, the reason I love Skype is because I love their slogan:
Take a Deep Breath.

Don't mind if I do.
Don't mind if I do.

In fact, sometimes I shut down the application and restart it only so I can see that message again.

Go ahead. Laugh. I’m lol at the thought of it myself. But seeing this little reminder from Skype when the application loads – to Take a Deep Breath – helps me every time.

So, although the slogan doesn’t seem very relevant to an online calling/communication platform, it gets an A from me because it helps me and it makes me feel better.

And that is quite an amazing marketing feat.

Filed Under: Marketing, Technology Tagged With: advertising, Marketing, skype, slogan

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About Shelli

Hi. My name is Shelli Johnson. I live on the frontier in Lander, Wyoming. I’m a wife, a mother, an entrepreneur, certified life/leadership coach, wellness coach, keynote presenter and inspired speaker, leadership development facilitator, personal development strategist, writer and adventure guide. This blog mostly includes stories about adventures and travel, but other passions are reading/books, technology, fitness, nutrition, and national parks, so you’ll find a wide range of articles here. I am founder of Yellowstone Journal and YellowstonePark.com, and NationalParkTrips.com, which was my first business. My current company, Epic Life Inc., is in its 7th year, and going gangbusters. If you’re interested in learning more about my current work, I hope you’ll jump over there and learn more about that. I have a more personal blog, more directly related to life and living and leadership, at YourEpicLife.com/blog. I’d love it if you’d also check out that collection of my writings. Thank you for stopping by! Finally, if you’d like to connect with me directly, please email me if you’d like to connect.

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