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Advertising People: Read This Mashable Article

July 10, 2010 by Shelli


I read so many articles, it’s a miracle I retain anything. There is just so much change going on when it comes to marketing, mostly due to social media, and I am trying my best to stay informed, which means I’m reading a ton.

My first go-to source for all things social media is Mashable. Four days ago, it brought us this article, How Social Media Has Radically Altered Advertising, by Hank Wasiak.

It is just so spot on, I have to write a post directing you to it.

There’s immediate credibility to the article given it’s written by Wasiak, a 67-year-old advertising veteran (whose career in advertising started right in the middle of the actual Mad Men era), is a partner at The Concept Farm, the author of the best-selling Asset-Based Thinking book series, a 3-time Emmy award-winning TV host, a keynote speaker and professor at USC’s Graduate School of Business.

The article is timely and relevant given the changing landscape we’re trying our best to navigate as marketing professionals and business managers. In addition to many valuable insights, he shares quotes and concepts from industry thought leaders that include most of my favorites: Jeff Pulver, Brian Solis, John Jantsch, Jim Farley,Seth Godin and Chris Brogan.

One of the most noticeable gems in the article is a quote he shares from Jeff Pulver: “The social media revolution is less about “we the people” and more about “me the people.”

Another good one: Bob MacDonald, CEO of Procter & Gamble, sums up just how far a “me the people” movement can go: “What I would like to have is a one-on-one relationship with seven billion people in the world and be able to customize offerings for those seven billion people. Digital allows that relationship.”

It also includes the interesting graphic referred to as the “conversation prism“, provided by Brian Solis.

(Thanks, Hank, and Mashable, for this insightful article.)

Filed Under: Marketing, Media, Technology Tagged With: advertising, brian solis, chris brogan, hank wasiak, jeff pulver, Marketing, mashable, seth godin, social media

Bank of America commercial followed by Imodium ad

May 24, 2009 by Shelli

So… I was on the elliptical trainer at the gym this morning. I was watching CNN as I stepped and stepped.

There was a commercial for Bank of America (slogan: Bank of Opportunity). BTW, probably they should add a “?” at the end of the slogan for the time being.

Anyhow, immediately following the BOA ad, was an ad for Imodium to help with diarrhea. And then immediately following the Imodium commercial was an Aleve commercial, to help with pain and discomfort.

The guy on the elliptical trainer next to me (friend Scott Yates) and I both laughed at the sequence and relevance of the commercial/advertising grouping.

While I can (happily) report I’m not the target market for either Imodium or Aleve, I did find it funny that the BOA, Imodium and Aleve ads all ran in sequence, as if the three products are related in some way.

Filed Under: Marketing Tagged With: advertising, bank of america, commercial, Marketing, television advertising, tv

Take a Deep Breath.

April 29, 2009 by Shelli

I LOVE Skype.

I love it for the same reasons everyone else does.

For free, I can call friends and family and colleagues, regardless of their location. Even if I’m talking to someone in Germany, the quality is so good it’s as if we’re at the same table having our chat. If you have iSight or some other web cam connected it’s even more optimal and real.

But most of the all, the reason I love Skype is because I love their slogan:
Take a Deep Breath.

Don't mind if I do.
Don't mind if I do.

In fact, sometimes I shut down the application and restart it only so I can see that message again.

Go ahead. Laugh. I’m lol at the thought of it myself. But seeing this little reminder from Skype when the application loads – to Take a Deep Breath – helps me every time.

So, although the slogan doesn’t seem very relevant to an online calling/communication platform, it gets an A from me because it helps me and it makes me feel better.

And that is quite an amazing marketing feat.

Filed Under: Marketing, Technology Tagged With: advertising, Marketing, skype, slogan

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About Shelli

Hi. My name is Shelli Johnson. I live on the frontier in Lander, Wyoming. I’m a wife, a mother, an entrepreneur, certified life/leadership coach, wellness coach, keynote presenter and inspired speaker, leadership development facilitator, personal development strategist, writer and adventure guide. This blog mostly includes stories about adventures and travel, but other passions are reading/books, technology, fitness, nutrition, and national parks, so you’ll find a wide range of articles here. I am founder of Yellowstone Journal and YellowstonePark.com, and NationalParkTrips.com, which was my first business. My current company, Epic Life Inc., is in its 7th year, and going gangbusters. If you’re interested in learning more about my current work, I hope you’ll jump over there and learn more about that. I have a more personal blog, more directly related to life and living and leadership, at YourEpicLife.com/blog. I’d love it if you’d also check out that collection of my writings. Thank you for stopping by! Finally, if you’d like to connect with me directly, please email me if you’d like to connect.

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