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Bank of America commercial followed by Imodium ad

May 24, 2009 by Shelli

So… I was on the elliptical trainer at the gym this morning. I was watching CNN as I stepped and stepped.

There was a commercial for Bank of America (slogan: Bank of Opportunity). BTW, probably they should add a “?” at the end of the slogan for the time being.

Anyhow, immediately following the BOA ad, was an ad for Imodium to help with diarrhea. And then immediately following the Imodium commercial was an Aleve commercial, to help with pain and discomfort.

The guy on the elliptical trainer next to me (friend Scott Yates) and I both laughed at the sequence and relevance of the commercial/advertising grouping.

While I can (happily) report I’m not the target market for either Imodium or Aleve, I did find it funny that the BOA, Imodium and Aleve ads all ran in sequence, as if the three products are related in some way.

Filed Under: Marketing Tagged With: advertising, bank of america, commercial, Marketing, television advertising, tv

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About Shelli

Hi. I’m Shelli Johnson. I live on the frontier of Wyoming, and my office is a 100-year-old Wyoming Sheepherder’s wagon parked alongside the Popo Agie River. Travel and adventure are among my biggest passions.

I’m an Entrepreneur, Wilderness-Inspired Keynote Speaker, Author of Breathtaking: A Field Guide to Living Your Epic Life, and Executive Coach, Leadership Facilitator, and Wilderness Guide.

I’m also a wife and a mother. I’m married to Jerry, my husband of 34 years, and we have three wonderful sons–Fin, 19, Hayden, 24, and Wolf, 26–who are off forging their own paths.

I’ve been finding my own way for more than 32 years. I’m in my 16th year of operating Epic Life Inc. During the last 15 years, I’ve worked with hundreds of individuals, leaders, teams, and organizations.

Much of my play and work includes travel and adventure, which I share about extensively on this site.

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