I read so many articles, it’s a miracle I retain anything. There is just so much change going on when it comes to marketing, mostly due to social media, and I am trying my best to stay informed, which means I’m reading a ton.
My first go-to source for all things social media is Mashable. Four days ago, it brought us this article, How Social Media Has Radically Altered Advertising, by Hank Wasiak.
It is just so spot on, I have to write a post directing you to it.
There’s immediate credibility to the article given it’s written by Wasiak, a 67-year-old advertising veteran (whose career in advertising started right in the middle of the actual Mad Men era), is a partner at The Concept Farm, the author of the best-selling Asset-Based Thinking book series, a 3-time Emmy award-winning TV host, a keynote speaker and professor at USC’s Graduate School of Business.
The article is timely and relevant given the changing landscape we’re trying our best to navigate as marketing professionals and business managers. In addition to many valuable insights, he shares quotes and concepts from industry thought leaders that include most of my favorites: Jeff Pulver, Brian Solis, John Jantsch, Jim Farley,Seth Godin and Chris Brogan.
One of the most noticeable gems in the article is a quote he shares from Jeff Pulver: “The social media revolution is less about “we the people” and more about “me the people.”
Another good one: Bob MacDonald, CEO of Procter & Gamble, sums up just how far a “me the people” movement can go: “What I would like to have is a one-on-one relationship with seven billion people in the world and be able to customize offerings for those seven billion people. Digital allows that relationship.”
It also includes the interesting graphic referred to as the “conversation prism“, provided by Brian Solis.
(Thanks, Hank, and Mashable, for this insightful article.)