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Facebook: Personal Lives Unveiled

November 13, 2009 by Shelli

Compared to all other things technology, which I usually embrace early, I was a late adopter of Facebook. The reason is I don’t prefer to be very social. I’m busy and tend to be selfish with what free time I have.

But then one day I surmised that because of this very realization, Facebook could be ideal. I could be social without physically being social. With Facebook, I could be social without leaving home or even picking up the telephone.

That was a few months ago. Now I love it. It’s my favorite social network. And although I belong to Twitter, LinkedIn and Friendfeed, and utilize YouTube and have this blog, Facebook is, hands down, my platform of choice for “life-streaming.” It’s where I go to post all of my most meaningful updates, including simple thoughts or videos and photos related to my family, friends and travel.

This doesn’t make me special. Facebook is the most popular social network right now. For crying out loud, my parents are now on Facebook, as is one of my Grandmas, and she’s 85 years old! You know the saying, “Everybody’s doing it.”

My Grandma Sniffin is on Facebook. She's 85.
My Grandma Sniffin is on Facebook. She's 85.

But, I digress. This post is about how our relationships can benefit from Facebook’s biggest strength: the personal profile. Sure, with Facebook we can learn about the personal side of our friends and family. But that’s not all. Now, we can also connect more personally to our business partners and colleagues.

I am Facebook friends with some of the tourism clients we work with.

For example, I know that John, the marketing director of my favorite ski resort, Grand Targhee, in Alta, WY, is a die-hard Red Sox fan and that he loves ice hockey. I know he has two kids who are about the same ages as two of our sons. I know he moved to the Idaho side of the Tetons to take the marketing helm at Grand Targhee following a similar position for Colorado ski resorts a little over a year ago. (BTW, I can’t help myself. I might mention here that Grand Targhee is my favorite place in the world to ski and snowboard. I learned to ski there, our kids learned to ski there and it has the best powder anywhere. But that’s another post.)

I am Facebook friends with Eric, the marketing director of the Salt Lake City Convention & Visitors Bureau. As a result of this connection, I know that he’s not only an avid cyclist, but a pretty darned high level one. I know he likes yoga, and I know a little bit about his familyincluding that his son has the same name as our youngest son. I have learned he’s into endurance biking and bike racing and has a good line on interesting events my husband, Jerry, and I will want to consider in the future.

Another long-time client I am Facebook friends with was diagnosed with cancer this past summer. Thankfully, he’s doing remarkably well following treatment, and his prognosis is good. But I’m grateful to my Facebook connection with him because it enabled me to keep updated on his health in a more personal way and enabled me to reach out in a more personal way to let him know he was in our thoughts, and to ask him if there was anything we could do to help. I also came to learn he recently got married. This is all stuff I felt lucky to know given this is a business customer I care about.

All of these insights help me shape a conversation that is no longer limited to “do you want to do business with us?” Thank goodness we may have more to talk about and form a relationship around than only the business at hand. We are people, after all, with meaningful lives. Certainly, we can serve our partners and customers better if we know them better personally, right? Plus, thanks to Facebook, I know when to wish a client Happy Birthday. That’s pretty cool.

Of course, this means we need to be on our best behavior. In the current social media landscape that we’re operating in, we don’t have the luxury of having two personas, one for our personal life and another for work. Our personal and work lives are increasingly blurred. As Erik Qualman so aptly reminds us in his great book, Socialnomics, when it comes to social media, one needs to “live your life as if your mother is watching.”

In the old days, if we were lucky, we’d get a face-to-face appointment with our prospective client. It was during this meeting, while seated in our client’s office, that we could take note of family photos, trophies, certificates, posters, artwork, or other items on display, in an effort to try and get a glimpse of the “person” we were dealing with. It wasn’t much, but it was valuable.

Today, Facebook provides that, and more.

Filed Under: Family, Marketing, Media, Technology Tagged With: communicating, facebook, friends, social media, social networking

Susan Boyle on YouTube

April 17, 2009 by Shelli

I got goosebumps and ‘happy tears’ when I watched the YouTube clip that’s gone viral of Susan Boyle’s performance on Britain’s Got Talent.

But I take issue with the moral of the story that has been attached to the great viral video of her performance – that is to say, “Don’t judge a book by the cover.”

What’s wrong with the cover? Susan Boyle looks like a happy, jovial, wonderfully warm and loving Grandma-type. (BTW, what is a great singer supposed to look like?) I just makes me a little sad when people say to/about her: “Wow, you’re a phenomenal singer even if you’re not much to look at.”

That said, what a fascinating voice and performance. It gives me inspiration and goosebumps every time I watch it and listen to Susan Boyle sing with such passion.

Filed Under: Marketing, Media Tagged With: Marketing, Media, susan boyle

An Unsolicited Phone Call *Can* Be Perfect

April 4, 2009 by Shelli

Seth Godin posted “Poisoning the Well” on his blog Friday morning, April 3.

And as usual, with his wisdom, Godin pretty much nailed it. Godin’s Permission Marketing remains one of my favorite business books, and was a pivotal one in our destination travel business.

Or I thought he had nailed it until later that day.

”This

You see, my mother-in-law has a birthday coming up on April 9. Since we are leaving town for a spring break trip and would be in some remote place on April 9 where there are no phones or cell reception, getting a gift ordered for her birthday had been on my “to do” list for over a week. By Friday afternoon there it was, still nagging at me and yet to be checked off the list. I still needed to order Theresa a lily bouquet to be delivered on April 9.

Right after a quick bite for lunch at home, my phone rang. I didn’t recognize the number, so I ignored the call and let the answering machine do its job.

A friendly lady’s voice came over the machine.
Hi there. This is Janet from Gift Tree. I’m really sorry to call you. I know this is an unsolicited call. But I was looking at our records from this time last year and saw that you ordered Theresa Johnson a gift basket for her birthday. Is there anything we can do to help with her birthday this year?

As I heard this, I swiftly picked up the phone.

Why, yes, you certainly can help, I exclaimed. And before I knew it (in fewer than a couple of minutes), I had ordered a beautiful lily bouquet with gift card to be delivered on the morning of my mother-in-law’s birthday.

Whew. Now I don’t know how all the stars aligned just perfectly to make the above happen and be a good thing, but it was exactly perfect. Something important had the effect of checking itself off my list, almost with no effort, and all thanks to the great customer service and tact provided by a company eager for business and eager to please. A rare thing in today’s world.

Sure, timing had a lot to do with it. Talk about Gift Tree getting lucky and hitting me right at the time I had a need for them. But also, I think much of it had to do with the fact that Janet’s message started out with a sincere “I’m really sorry to call you.” It is nice when others show respect for your time.

For the record, we are among those who get the unwelcome unsolicited calls that come on a Friday or Saturday evening when our family is snuggled down for a great movie night or board game. Nothing is more inappropriate or annoying, or goes further to make us not want to do business with the company from which these callers are calling.

But for now: Gift Tree, I thank you. You reached out, and with tact, you helped make my life easier.

Filed Under: Marketing, Media Tagged With: customer service, Marketing, telemarketing

I’m a Media Multitasker

March 31, 2009 by Shelli

I love to travel and I travel with lots of gadgets to capture it all in one form of media or another. And hence, the name of this blog… (Those closest to me probably realize that one of my shortfalls is that I tend to focus so much on capturing the moment that I likely miss out on fully enjoying the experience at hand. I’m working on this. But I digress…)

I love technology in general, and in particular, gadgets. Especially if they can somehow improve my life, make me more efficient, and help me capture my most unique and memorable moments.

I just returned from a hiking trip with a girlfriend to Zion National Park.
With me I took the following gadgets, each serving a very important and distinct purpose:

• Blackberry Storm
• iPod + noise-canceling headphones
• Nikon Coolpix600
• FlipVideo
• Macbook Pro Laptop
• Amazon Kindle
• Portable GPS
• Nike-Plus wristband

Once I boarded my flight in Riverton, WY, I used my blackberry to send a quick text to my husband, Jerry, letting him know I was boarded and on schedule. I then settled in for the 1-hour flight by watching a Jon Stewart Daily Show episode on my iTouch with my noise-cancelling headphones.

Kathy, from Omaha, and I linked up for the trip by flying into Las Vegas. From there we used my portable Tom-Tom to get us headed in the right direction and to our hotel near Zion National Park.

I had ordered and preloaded my Kindle with several hiking and guidebooks for the region so I only had to carry with us my (10 ounce) Kindle, vs. towing a trailer along to haul a bunch of heavy guidebooks.

I could quickly upload geotagged photos to my Facebook page, and also to Flickr from my phone while at the top of Zion National Park’s famous Angel’s Landing. I could also text my husband and sons a short video clip of the scary, exposed hike. I used my FlipVideo to capture short clips along the way to post on YouTube.

Awesome.
Awesome.

During the adventure Nikon Coolpix 6000 camera was logging GPS coordinates and seamlessly attaching them to all my images.

When I returned to the hotel room, I was able to upload my photos and video to my laptop. Thanks to iLife 09, the photo app I use (iPhoto) immediately assigned my photos in “Places” placing them on a map according to their gps coordinates. Next, it sorted my photos according to “Faces.” Since it was just Kathy and myself on this particular adventure, I chose one photo with both of us in and quickly assigned our names to our faces. From there iPhoto could sort all Kathy photos for me as well as all Shelli photos.

I was also able to log our miles for the day via my NikePlus.

Things were all going so slick and efficiently that I was downright giddy.

But then it came time to re-charge all of the gadgets for the next day’s adventures.

Which meant I had to untangle (at least) 7 separate power/charging cords and then figure out which one went with which device. Suffice it to say that this normally-cheerful (but unfortunately impatient) person had become a very frustrated and grumpy person. I bet it took me a (wasted) 30 minutes to get it all figured out, and when I did there weren’t enough available power outlets to plug them all in simultaneously so I had to charge them in sets. (Note to self: next time pack a power strip)

Not Awesome.
Not Awesome.

What I think would be the most valuable accessory for me, and other media folks, and technology junkies would be one charger cord that works for all of the above devices.

Please, I would pay lots of money for a simple, streamlined solution. BTW, thank you very much FlipVideo for simply using AA batteries, and offering a no-cord solution. Other gadgets would be wise to follow!

Filed Under: Family, Media, Technology, Travel & Tourism Tagged With: gadgets, internet, Marketing, Media, multitasking, Technology

Some of my favorite books

March 27, 2009 by Shelli

I love reading. I love a book or story that captivates me until I’ve reached the last page and that leaves me thinking about it for days and weeks following.

This post simply lists some of my favorite books.

The Solace of Open Spaces (Gretel Ehrlich)
Where Rivers Change Directions (Mark Spragg)
Undaunted Courage (Stephen Ambrose)
Kite Runner (Khaled Hosseini)
A Thousand Splendid Suns (Khaled Hosseini)
Tuesdays with Morrie (Mitch Albom)
The Glass Castle (Jeannette Walls)
Cold Mountain (Charles Frazier)
Ordinary Wolves (Seth Kantner)
Outliers (Anything by Malcolm Gladwell)
Freakonomics (Steven D. Levitt and Stephen J. Dubner)
The Worst Hard Time (Timothy Egan)
The Worst Journey in the World (Apsley Cherry-Garrard)
Endurance (Alfred Lansing)
The Last Lecture (Randy Pausch)
The Post American World (Fareed Zakaria)
The World is Flat (Thomas Friedman)
Three Cups of Tea (Greg Mortenson and David Oliver Relin)
Good to Great (Jim Collins)
Into Thin Air (Jon Krakauer)
Into The Wild (Jon Krakauer)
Perfect Storm (Sebastian Junger)
The Bonfire of the Vanities (and all books by Tom Wolfe)
The Alienist (Caleb Carr)
Last Child in the Woods (Richard Louv)
Why Gender Matters (Leonard Sax)

Filed Under: Family, Media Tagged With: books, reading, stories

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About Shelli

Hi. My name is Shelli Johnson. I live on the frontier in Lander, Wyoming. I’m a wife, a mother, an entrepreneur, certified life/leadership coach, wellness coach, keynote presenter and inspired speaker, leadership development facilitator, personal development strategist, writer and adventure guide. This blog mostly includes stories about adventures and travel, but other passions are reading/books, technology, fitness, nutrition, and national parks, so you’ll find a wide range of articles here. I am founder of Yellowstone Journal and YellowstonePark.com, and NationalParkTrips.com, which was my first business. My current company, Epic Life Inc., is in its 7th year, and going gangbusters. If you’re interested in learning more about my current work, I hope you’ll jump over there and learn more about that. I have a more personal blog, more directly related to life and living and leadership, at YourEpicLife.com/blog. I’d love it if you’d also check out that collection of my writings. Thank you for stopping by! Finally, if you’d like to connect with me directly, please email me if you’d like to connect.

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