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A blog about outdoor adventure, family travel, national parks, media, technology, marketing, fitness and me.

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Travel & Tourism

Marketers: A little care goes a long way

May 14, 2009 by Shelli

I’m convinced that the solution to most marketers’, and businesses’, problems lies in hiring people who care.

I love the company, Life is Good. Not only because of their great story, fantastic products and their name, but also because of their slogan, which is something to the effect of: “Do what you love. Love what you do.”

That says it all. “Passion-centric” is the buzzword we are hearing that describes people who are brought together by a common passion.

If we have passionate people on our teams, who truly care about what we’re promoting and offering, then they serve as the best ambassadors we could hope for. They reflect the best aspects of our business.

One great example I have of this involves a hotel in Salt Lake City.

About a year ago, our middle son, Hayden, had to get a lump removed from his neck. It was his third such surgery and every time the lump came back it consumed us with worry. What if it’s cancer? How we hated to see our 6-year-old go through another surgery.

Hayden, a year after his successful third surgery. (If you look closely you can see he has an incision across the front of his neck)
Hayden, a year after his successful third surgery. (If you look closely you can see he has an incision across the front of his neck)

The Children’s Hospital in Salt Lake City is phenomenal, and at 5 hours from where we live in Lander, WY, it was the best option.

We booked a stay at the Shilo Inn, in downtown Salt Lake. Upon booking the reservation, the attendant on the phone asked me what brought us to Salt Lake. I told her the brief story about our 6-year-old having surgery scheduled to remove a lump from his neck at the nearby Children’s Hospital.

We booked a room and a week later, arrived.

During check-in, the attendant remembered us and said she was praying for us and wishing us a great stay. She’d be thinking of our son, and of us, she said, as we checked in.

When we got to our room, there was a gift basket, complete with a card for Hayden, and beach balls for all three of our sons for the swimming pool.

To say that touched us during what would be a truly worrisome stay is an understatement. It moved us… and had the effect to make our sons happy and to take Hayden’s mind off the surgery.

Following the surgery, we returned to our room. Rachel Bremer, the marketing/sales person, sought us out and asked us how Hayden’s surgery came out.

The concern was genuine. Way more than I would have expected from a simple hotel reservation and hotel stay.

And I’ll tell you what, the Shilo Inn could have a train track right outside it and we’d always stay there when we visit Salt Lake City.

The care and concern showed for us during our stay spoke volumes and will never be forgotten. They won us over. Their people won us over.

(BTW, Hayden’s operation that time was a success; the lump was not cancerous. So far so good – it has not returned.)

Filed Under: Family, Marketing, Travel & Tourism Tagged With: care, concern, customer service, hospitality, Marketing, salt lake city, shilo inns, utah

Havasu Falls turns to Yosemite

May 9, 2009 by Shelli

As I posted recently, my plans to go on a quick backpacking adventure to Havasu Falls abruptly came to a halt. The Havasupai Tribe has cancelled all camping reservations, and access, to the remote waterfall region in the Grand Canyon west region during the month of May.

Bust?
Bust?

My friend, Sabrina, and I had planned the trip as a belated celebration of each of us turning 40. Havasu Falls is a ‘bucket-list’ item for each of us.

So for the last couple of days, we have been in a scramble to find a Plan B, given our flights into Vegas have long been booked.

It couldn’t just be any Plan B. It had to be epic. Havasu Falls would have been epic.

We can’t do Zion, or Grand Canyon, because I only recently returned from these regions. And, our scheduled flights won’t allow enough time to travel all the way to the North Rim to hike.

Thankfully, last night I discovered that Virgin America has $95 dollar roundtrip flights from Vegas to San Francisco.

Bingo! Just like that we have an epic Plan B. We’re going to Yosemite!

Yosemite HD Video 5/4/09 from Chris Falkenstein on Vimeo.

It will be a quick trip, but we can’t wait. It will be a first for both of us.

We just launched MyYosemitePark.com. For several weeks I’ve been reviewing great images, videos and content about the national park. And well, what can I say? I’m completely inspired and intrigued and feel a need to experience its grandeur firsthand.

So that’s what we’ll do.

Stay tuned. In a week or so I’ll be beaming it all to this blog.

In the meantime, I’m telling you firsthand that there is no vacation like a national park vacation. They’re my favorite and we have many in the West. Start planning a memory-making trip that won’t break the bank to a national park. Although Yellowstone, the world’s first, is my all-time favorite (I’ve been there probably 200 times), they’re all unique and special in their own way. Grand Canyon, is an abyss carved by the Colorado River that is 277 miles long and 10 miles wide. Start planning the fun here!

Filed Under: National Parks, Travel & Tourism Tagged With: backpacking, grand canyon, havasu falls, havasupai, swine flu

A Wyoming morning

May 6, 2009 by Shelli

Thanks to friend, photographer Mark Gocke, for letting me share this photo. It shows why I live in Wyoming.

Elk in front of the Grand Teton, in Wyoming.
Elk in front of the Grand Teton, in Jackson Hole, Wyoming.

(BTW, my husband and I are going to (hopefully) stand on top of the Grand Teton in August.)

Filed Under: Frontier Life, National Parks, Travel & Tourism Tagged With: grand teton, jackson hole, mark gocke, national park, photography, teton range, tetons, wyoming

Swine Flu stops Havasu Falls trip

May 2, 2009 by Shelli

Dang.

A friend and I have had a backpacking trip to Arizona’s Havasu Falls planned for a few months now. Our flights have long been booked and we’ve been excitedly talking about and planning for our trip.

Havasu Falls(also called Havasupai) is a remote waterfall in the Grand Canyon West region that is a sight we’ve both wanted to see.

We planned the trip as a belated celebration for each of us turning 40. We’ve been talking about the 10 miles we’re going to hike with backpacks on, and, in particular, about the two days of leisure reading and soaking in pools while getting misted by waterfalls. We’d work hard and then we’d enjoy some sweet relaxation. It would be brief, but epic. A quick but perfect adventure.

Not anymore. Thanks to the Swine Flu.

No. I didn’t get the Swine Flu. But I did get a message on my cell phone yesterday evening from the Havasupai Tribe that our camping reservation has been canceled, along with all access, until June 1.

The message didn’t say why; it just delivered the bad news. When I tried calling the four numbers I found on the internet for camping information, they all rang busy all night long. I’m sure there are hundreds, if not more, who are as bummed as I am about the closures.

A Twitter user, I posted a tweet asking the twitterverse about the closure, and within a few minutes @marianmarbury responded it was the Tribe’s effort to try and prevent Swine Flu was penetrating their small, remote community.

Well darn.

I guess we could do what most women who turn 40 probably do… consider a spa weekend? Nah, I’d feel guilty. This was supposed to be an adventure with some hardship but mixed with leisure and great natural wonders, not a catered splurge.

I recently returned from major trips to Zion National Park and the Grand Canyon’s South Rim, the remaining options for short-yet-epic backpacking adventures that can be accessed from Las Vegas, which means our options are limited.

For now, Havasu Falls will remain elusive, and an item on the lifelist.

Any ideas for us, please email me. Thanks in advance.

Filed Under: National Parks, Travel & Tourism Tagged With: backpacking, grand canyon, havasu falls, havasupai, swine flu

Angel’s Landing Hike in Zion National Park

April 24, 2009 by Shelli

Zion Trip, Pt. 2

Wow. I knew Angel’s Landing was exposed and that as a result of its heights and exposed nature it was to be an adventure.

Important Information.
Important Information.

We had been to Zion a few other times but as a family. Our sons are small so we had been (wisely) advised to stay away from Angel’s Landing… until the kids grow up.

But in early March, Kathy and I were going on a girlfriend adventure vacation and Angel’s Landing would be the “big star” on our itinerary, around which everything else revolved.

Holding on for dear life.
Holding on for dear life.

We got to the trailhead around 7 am to get an early start. We highly recommend that hikers start early. This way they’ll get to enjoy the views and the trail in solitude. I can’t imagine what it would be like hiking the narrow ridge to the top of Angel’s Landing if there was a line of hikers coming up and down. You don’t go hiking in a national park’s backcountry to be pressed and crowded. You can sleep in another time. (Or so we thought…)

We started up. It was pretty mild. A climbing and switchbacking trail to be sure, but nothing too tough to start. However, we had hiked to Observation Point the previous day which was 8 miles roundtrip and a gain/loss of 8,000 vertical feet. So we were “warmed up” anything this hike would throw at us.

Angel’s Landing is a 5 mile, roundtrip hike. For the first two miles, it’s a climbing trail but on a good trail that isn’t scary. Then, at two miles, the trail’s personality changes, big-time.

When we arrived at a narrow slick rock ridge that had chains/cables on which to hold, I thought to myself: “This must be where we get our money’s worth… This must be what all the fuss is about.” Even though I’d heard it was exposed and that small children shouldn’t go on the hike due to heights, for some reason I wasn’t mentally prepared for the reality.

Chains to hold onto.
Chains to hold onto.

I think it’s safe to say that Kathy, a flatlander from Omaha, was even more surprised than I was.

We ooohed and aahhhed and took in the views in all directions. I knew we hadn’t received the prize yet, but I think Kathy thought we had reached the end. Certainly the views were breathtaking and spectacular. The views at that point would have met my expectations in terms of scenery, no doubt.

But then when I was capturing some video I noticed that the cables/chains went all the way up, much further over a knife’s edge and to a precipice about a quarter mile away, yet.

The Prize – well worth the anxiety.
The Prize – well worth the anxiety.

Kathy’s response when I pointed out the cables that followed the very narrow steep ridge to the “top” was priceless. But she’s a trooper and we were off.


It was a thrilling adventure that left us anxious at times. The views at the top, and all the way up and down really, were striking and beyond words. The beauty was worth the hike, and all of the anxiety is stirred in us.
For an 8-minute clip of the “middle” of the Angel’s Landing Hike/Trail:

Filed Under: National Parks, Travel & Tourism Tagged With: adventure, angels landing, backcountry, backpacking, exposure, heights, hiking, national park, recreation, travel, utah, vacation, zion national park

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About Shelli

Hi. My name is Shelli Johnson. I live on the frontier in Lander, Wyoming. I’m a wife, a mother, an entrepreneur, certified life/leadership coach, wellness coach, keynote presenter and inspired speaker, leadership development facilitator, personal development strategist, writer and adventure guide. This blog mostly includes stories about adventures and travel, but other passions are reading/books, technology, fitness, nutrition, and national parks, so you’ll find a wide range of articles here. I am founder of Yellowstone Journal and YellowstonePark.com, and NationalParkTrips.com, which was my first business. My current company, Epic Life Inc., is in its 7th year, and going gangbusters. If you’re interested in learning more about my current work, I hope you’ll jump over there and learn more about that. I have a more personal blog, more directly related to life and living and leadership, at YourEpicLife.com/blog. I’d love it if you’d also check out that collection of my writings. Thank you for stopping by! Finally, if you’d like to connect with me directly, please email me if you’d like to connect.

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