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Technology

What Matters Now is Awesome

December 14, 2009 by Shelli

What Matters Now is a brilliant compilation of thoughts and ideas from more than 70 big thinkers and visionaries. I’ve read only the first few and I’m telling you, the e-book is awesome.

Genius, thought leader and author Seth Godin created the e-book.

“Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around,” writes Godin in the blog post where he introduced and made available this fabulous ebook, which was a project that took him months to complete.

What you get are 80 pages of wisdom, presented in compelling, unique and useful ways. Download it here.

Among the thought leaders who participated and share their insights are Seth Godin, Guy Kawasaki, Tim O’Reilly, Gary Vaynerchuk, Tom Peters, Dan Pink, Chris Anderson, Kevin Kelly, Jason Fried, Elizabeth Gilbert, Steve Pressfield, and more.

Don’t waste another moment. This is truly a GIFT. I’m going to start reading it right now and will not put it down until I’ve read all of its pages. It’s not very often we get, for free or otherwise, such a compilation of wisdom and first-hand insights from such a significant, brilliant collection of thought leaders.

What Matters Now comes at a perfect time, near the end of 2009. It will inspire our hearts and stimulate our minds as we enter a new year.

I’d love to hear what some of your favorites are in the e-book.

What Matters Now Contributors Cloud image from SethGodin.com
What Matters Now Contributors Cloud image from SethGodin.com

Filed Under: Marketing, Media, Technology Tagged With: big ideas, chris anderson, ebook, free ebook, kevin kelly, Marketing, Media, seth godin, Technology, thought leaders, visionaries, visionary, what matters now

Facebook: Personal Lives Unveiled

November 13, 2009 by Shelli

Compared to all other things technology, which I usually embrace early, I was a late adopter of Facebook. The reason is I don’t prefer to be very social. I’m busy and tend to be selfish with what free time I have.

But then one day I surmised that because of this very realization, Facebook could be ideal. I could be social without physically being social. With Facebook, I could be social without leaving home or even picking up the telephone.

That was a few months ago. Now I love it. It’s my favorite social network. And although I belong to Twitter, LinkedIn and Friendfeed, and utilize YouTube and have this blog, Facebook is, hands down, my platform of choice for “life-streaming.” It’s where I go to post all of my most meaningful updates, including simple thoughts or videos and photos related to my family, friends and travel.

This doesn’t make me special. Facebook is the most popular social network right now. For crying out loud, my parents are now on Facebook, as is one of my Grandmas, and she’s 85 years old! You know the saying, “Everybody’s doing it.”

My Grandma Sniffin is on Facebook. She's 85.
My Grandma Sniffin is on Facebook. She's 85.

But, I digress. This post is about how our relationships can benefit from Facebook’s biggest strength: the personal profile. Sure, with Facebook we can learn about the personal side of our friends and family. But that’s not all. Now, we can also connect more personally to our business partners and colleagues.

I am Facebook friends with some of the tourism clients we work with.

For example, I know that John, the marketing director of my favorite ski resort, Grand Targhee, in Alta, WY, is a die-hard Red Sox fan and that he loves ice hockey. I know he has two kids who are about the same ages as two of our sons. I know he moved to the Idaho side of the Tetons to take the marketing helm at Grand Targhee following a similar position for Colorado ski resorts a little over a year ago. (BTW, I can’t help myself. I might mention here that Grand Targhee is my favorite place in the world to ski and snowboard. I learned to ski there, our kids learned to ski there and it has the best powder anywhere. But that’s another post.)

I am Facebook friends with Eric, the marketing director of the Salt Lake City Convention & Visitors Bureau. As a result of this connection, I know that he’s not only an avid cyclist, but a pretty darned high level one. I know he likes yoga, and I know a little bit about his familyincluding that his son has the same name as our youngest son. I have learned he’s into endurance biking and bike racing and has a good line on interesting events my husband, Jerry, and I will want to consider in the future.

Another long-time client I am Facebook friends with was diagnosed with cancer this past summer. Thankfully, he’s doing remarkably well following treatment, and his prognosis is good. But I’m grateful to my Facebook connection with him because it enabled me to keep updated on his health in a more personal way and enabled me to reach out in a more personal way to let him know he was in our thoughts, and to ask him if there was anything we could do to help. I also came to learn he recently got married. This is all stuff I felt lucky to know given this is a business customer I care about.

All of these insights help me shape a conversation that is no longer limited to “do you want to do business with us?” Thank goodness we may have more to talk about and form a relationship around than only the business at hand. We are people, after all, with meaningful lives. Certainly, we can serve our partners and customers better if we know them better personally, right? Plus, thanks to Facebook, I know when to wish a client Happy Birthday. That’s pretty cool.

Of course, this means we need to be on our best behavior. In the current social media landscape that we’re operating in, we don’t have the luxury of having two personas, one for our personal life and another for work. Our personal and work lives are increasingly blurred. As Erik Qualman so aptly reminds us in his great book, Socialnomics, when it comes to social media, one needs to “live your life as if your mother is watching.”

In the old days, if we were lucky, we’d get a face-to-face appointment with our prospective client. It was during this meeting, while seated in our client’s office, that we could take note of family photos, trophies, certificates, posters, artwork, or other items on display, in an effort to try and get a glimpse of the “person” we were dealing with. It wasn’t much, but it was valuable.

Today, Facebook provides that, and more.

Filed Under: Family, Marketing, Media, Technology Tagged With: communicating, facebook, friends, social media, social networking

Sometimes You Can’t Get the Girl out of the Frontier

October 18, 2009 by Shelli

On a hike in my backyard, Wyoming's Wind River Range.
On a hike in my backyard, Wyoming's Wind River Range.

I travel quite a bit to attend and present at various tourism-related conferences throughout the country.

The headline for this comes from a saying I like to use in my tourism conference presentation introductions: “You can take the frontier out of the girl but (often) you can’t take the girl out of the frontier.”

I love living in Wyoming. Wyoming is largely considered frontier. In fact, the U. S. Census Bureau classifies much of our state as not even rural, instead calling it “frontier.”

We rank 50th out of 50 states for population. Only about 530,000 people are lucky enough to call Wyoming home.

Our state is full of big, wide open, seemingly empty spaces. When we think about population density, there are only 5 people per square mile here. You could say it’s a little lonely here.

This is probably the most common scene experienced by people traveling in a car in Wyoming. (Photo by Florian Herrmann)
This is probably the most common scene experienced by people traveling in a car in Wyoming. (Photo by Florian Herrmann)

There are more animals than people here. For example, there are approximately 600,000 pronghorn (antelope). When you add in all the wild animals, we humans are outnumbered about 2-to-1. When you add in farm and ranch animals, we’re outnumbered 3-to-1. So Wyoming is not only a lonely place, it’s a wild place.

Typical scene in towns like Jeffrey City. (Photo by Florian Herrmann)
Typical scene in towns like Jeffrey City. (Photo by Florian Herrmann)

Frontier means “a region at the edge of a settled area.” Frederick Jackson Turner, an American historian in the early 20th Century, is best known for his essay called “the significance of the frontier,” which among other things, said that “when pioneers moved into the frontier zone they were changed significantly by the encounter.” In 1893, Turner argued that unlimited free land offered the psychological sense of unlimited opportunity, which in turn had many consequences, such as optimism and future orientation.

I love this because I like to think it describes most of the people I know who live in Wyoming. We’re an optimistic bunch and I think it’s largely because we live in a landscape that provides a wide variety of unhindered and striking views, whether we’re looking at snow-covered, glaciated granite mountains, valleys, meadows, buttes, sagebrush-covered hills, a desert, a prairie, or a herd of pronghorn.

I view my parents’ decision to move us from Iowa to Wyoming when I was just 3 years old as one of the greatest gifts they’ve given me. I love Wyoming. So much so that after leaving to college and living/working in other states for eight years, my husband and I chose to return to Wyoming in 1995, where we’ve been ever since and where we hope to always remain.

But for all its wonderful aspects, getting out of the frontier can be difficult. Recently, I was trying to fly out of Wyoming for a trip to the Olympic Peninsula in Washington State, where I was invited to be a keynote presenter at a tourism conference. I had planned my departure so that I would have a couple of days to explore the region before the conference.

I’m the mother of three young boys, so I don’t like to travel very often and not for very long periods of time when I do. I booked the 6 am flight out of Riverton to make connection in Denver, to save me the 5.5 hours it takes to drive to Denver, or the 4.5 hours it takes to drive to Salt Lake City.

Me, at a lake in our Wind River Range, during a dreamier occasion.
Me, at a lake in our Wind River Range, during a dreamier occasion.

So Monday, Oct. 12, I arrive at Riverton airport at 5 a. m. First thing I notice is there’s no plane waiting outside. I’ve traveled enough to know this is not good news. Typically the plane rests in Riverton after carting passengers from Denver on the evening flight into Riverton. Still, I check in and nothing is said about the flight not being on schedule. However, I was asked if I’d be willing to take travel credits in exchange for a later flight because the flight had been “downgraded from 24 to 18 passengers.”

I say, no, I can’t do that. This is a big trip, one that I planned 3 months ago, and besides, I had to make it to a keynote presentation I was giving at a conference.

Typically for the 6 am flight, we go through security around 5:30 am. But it’s now 6:15 am and there’s still no plane there and the security gates are closed and unmanned. There are about 20 of us just sitting or wandering around.

By 6:30 a.m., I’m anxious. My connection in Denver to fly to Seattle is tight. I had scheduled a flight that allowed me about one hour in Denver. At this point, my flight in Denver is to be boarding in about an hour and a half. This Riverton-to-Denver flight, if I ever get on it, is about 1 hour and 15 minutes. It’s glaringly obvious my trip is off to an awful start, probably an altogether non-starter.

The Riverton Airport. It's a really nice airport with a local Wyoming touch.
The Riverton Airport. It's a really nice airport with a local Wyoming touch.

I go to the ticketing counter and ask, “So are we going to be flying out soon? Is there a plane coming?” To which the friendly attendant says “I don’t know. We don’t have any information right now.”

At this point I size up my surroundings and come to a realization. You can tell the locals from the visitors. The visitors are the ones who act like, and believe, they’re going somewhere this morning.

The locals, on the other hand, are reading books like “When Bad Things Happen to Good People.” Some of them have even kept their motors running in the parking lot on this 20-degree morning. After chit chatting a little, I learn from a couple of locals with tickets for this morning’s early flight who fly often that “this flight only goes about 50% of the time.” Hmmm. This stinks, I think to myself.

I also see Father Bob Cook, President of Wyoming Catholic College, based in my town of Lander. I go up to him, and I ask how he’s doing. We both decide to pray to St. Jude, “the patron saint of hopeless causes” – or, the “Miraculous Saint.”

Turns out there are no later flights that will put me in Denver in time to make a connecting flight to Seattle that has availability. So, I take my chances and move my itinerary to the same time tomorrow. Things must work out, as my conference is the day after and I have to be there. I go home and will try this all over again, starting with another wakeup call tomorrow at 3:15 am. Grrr.

Many Wyoming people have horror stories that probably are more spectacular than my example here. For instance, one time two of my colleagues got out of Denver very, very late and behind schedule on their flight into Riverton following a conference. They said when the plane finally did land in Riverton, it was 1 am and the doors were locked and no one was working at the Riverton airport! Someone had to be called and awakened to come and open up the airport for the late passengers.

Awesome. 24 hours later, this sight is the first good indicator my chances of getting out of Wyoming are looking good.
Awesome. 24 hours later, this sight is the first good indicator my chances of getting out of Wyoming are looking good.

But, back to my story. Thankfully, all worked out beautifully for me to get out of the frontier the next day. But, as Rita Faruki, from The Nature Conservancy, so aptly stated, she felt like Bill Murray in the movie, Groundhog Day, doomed to repeat the day over again. (I didn’t even unload my suitcase from my car into the house, and I wore the same outfit to the airport when I tried again, successfully, to fly out Tuesday.)

I should mention that I don’t have a problem flying on small planes. In fact, I prefer them to the big jets. I just wish they’d show up more often.

Also, even if they only show up 50% of the time, my experience is that they’ve gotten me to my destination safely 100% of the time.

And, often I’m flying with friends or neighbors – there is always at least someone I know on my flight. Heck, I even went to school with one of the pilots, who is so much younger than my 41 years that it seems impossible he can be flying jets. (Where’s his “Bob the Builder” backpack, I think, and then remember he’s probably a good 38 years old by now).

Plus, when we’re taxiing out to the runway in Riverton, we’re ALWAYS “#1 for departure,” which is also pretty cool.

And probably the biggest thing I’ll add is it truly is a miracle that I can live out on the frontier, literally, and yet I have scheduled (albeit not super reliable) air service just 25 miles away. When things go right, I can leave Lander, WY, in the morning and be getting my toes wet in the ocean by early afternoon.

It's great to not have people stuffed in next to me on either side. (Photo taken by Rev. Bob Cook)
It's great to not have people stuffed in next to me on either side. (Photo taken by Rev. Bob Cook)

Would I trade living on the frontier of Wyoming for a city that has a big airport and provides reliable flights? Nope. Not a chance.

If this is the cost of living on the frontier, I’ll gladly pay it.

Thanks to my dad, Bill Sniffin, and Ernie Over, who provided some of the information about Wyoming being classified as a frontier and how we’re so outnumbered by animals here. These are two of Wyoming’s biggest boosters and they love Wyoming as much as I do.

Filed Under: Frontier Life, Technology, Travel & Tourism Tagged With: airlines, airport, delay, frontier, transportation, travel, wyoming

We Run to Play Wii

September 7, 2009 by Shelli

Hello!
Okay, so our family lives in the beautiful mountain town of Lander, WY. The Wind River Range, Yellowstone, the Red Desert and Oregon Buttes are in our backyard and the sun shines 330 days out of 365 days a year.

My husband, Jerry, is a P. E. Teacher. I am really into fitness. We are both health nuts and trail runners, hikers, mountain bikers and snowboarders.
At the same time we love technology.

So when the Wii came out, we were at a crux. How can we support video games when we live in such a beautiful, outdoorsy place, Jerry’s a Physical Education teacher and during a time when obesity and sedentary lifestyles are rampant in our U. S. society?

The answer — our answer, anyway — has been to require some fitness, reading and outdoor fun BEFORE any Wii time is permitted.

We aren’t getting parents of the year as a result, I’m quite certain, but our kids will be fit, and they will get to enjoy technology and game systems like Wii. As long as they do their exercise first, that is.

Cheers from Wyoming!

IN FIRST PICTURE: The last sprint is always a race. (Here are two oldest sons, ages 9 and 7. Hayden wins the sprints, but Wolfie wins anything of any distance)

IN SECOND PICTURE: Here is our 2.5-year-old son, Finis (“Fin”), who also likes to run… even though he doesn’t yet play Wii.

HERE’S A VIDEO CLIP OF THE PRE-WII FITNESS SESSION: 
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Posted via email from HaveMediaWillTravel

Filed Under: Family, Fitness, Technology Tagged With: exercise, exercising, Fitness, physical education, running, video games, wii

Air travel: Overpriced then, cheap now?

June 8, 2009 by Shelli

We all bellyache about the airlines. I had a terrible lost luggage experience with American Airlines last week, and ranted about it. I’m still upset about all the cab fares and late night shopping and money-spending I had to do because they couldn’t find and deliver my bag in time for my keynote presentation to a travel conference. (It arrived during my presentation, thank you very little –– for nothing.)

But I was thinking, 20 years ago I paid the same rate I do now, to fly half-way across the U. S.

Flying 20 years ago cost me the same amount it costs today. Why?
Flying 20 years ago cost me the same amount it costs today. Why?

I have talked to some of my friends who are avid travelers, and they recall a time when flying was more of a luxury. Judy Legerski, a friend here in Lander, WY, who’s a baby boomer who travels about 100,000 miles/year, recalls that she used to get dressed up to go flying, an activity that was considered a privilege.

My parents, who weren’t financially worse off than our family is today, relatively speaking, didn’t fly on an airplane until they were in their 20s. My first flight was when I was in 6th grade. And yet our three young children …well, they’ve been to San Francisco, Hawaii, New York City, Mexico, and other destinations, all by flight.

My question is were the flights I paid $350-450 for 20 years ago better than the same flights I pay the same rates for today? I can hardly think of any other business or product that in 20 years has not raised their rates or prices.

I just wanted to post about this as I was thinking about it recently as I complained about American Airlines because of my luggage debacle.

We always complain about the airlines, and yet how can it possibly be that I can be in a June Wyoming snow storm at 8 am and be on a beach at the Atlantic Ocean by 1 pm? It’s like a miracle really. No wonder we love technology. Add to that that I’m not paying any more for the transportation that gets me there than I did 20 years ago, and well, I might even feel a little giddy about flying.

Hanging out on Miami Beach, about 5 hours after leaving the frontier of Wyoming via air travel.
Hanging out on Miami Beach, about 5 hours after leaving the frontier of Wyoming via air travel.

It leaves me to wonder if the quality of the flying experience has gotten so much worse, or if it was simply provided for significantly fewer people and as a result of scarcity it was priced more at a premium 20 years ago? Just curious.

I’m probably missing something, and am likely naive about all this, but I think it’s an interesting question. I would love to get some feedback and insights into why the cost to fly today is similar to what it was 20 years ago.

(BTW, I’m not proposing that airfares increase!)

Filed Under: Marketing, Technology, Travel & Tourism Tagged With: airline travel, transportation, vacation

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About Shelli

Hi. My name is Shelli Johnson. I live on the frontier in Lander, Wyoming. I’m a wife, a mother, an entrepreneur, certified life/leadership coach, wellness coach, keynote presenter and inspired speaker, leadership development facilitator, personal development strategist, writer and adventure guide. This blog mostly includes stories about adventures and travel, but other passions are reading/books, technology, fitness, nutrition, and national parks, so you’ll find a wide range of articles here. I am founder of Yellowstone Journal and YellowstonePark.com, and NationalParkTrips.com, which was my first business. My current company, Epic Life Inc., is in its 7th year, and going gangbusters. If you’re interested in learning more about my current work, I hope you’ll jump over there and learn more about that. I have a more personal blog, more directly related to life and living and leadership, at YourEpicLife.com/blog. I’d love it if you’d also check out that collection of my writings. Thank you for stopping by! Finally, if you’d like to connect with me directly, please email me if you’d like to connect.

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